Passenger Safety

The Statistics

• Motor vehicle crashes are a leading cause of unintentional death and injury to children in New Zealand
• Approximately 16 children die each year in a motor vehicle crash.
• Starship Children's Health admission data for the period January to June 2008 shows that on average one child is admitted to Starship Children's Hospital each week as a result of a motor vehicle crash injury.
• Analysis of data (2000 and 2004) revealed that preschool children and tamariki Maori were most frequently killed as motor vehicle passengers.

The Problem

• Research shows that many children are seated in incorrectly installed and used restraints.

What You Can Do

• Use of a correctly-installed car seat that is suitable for the age, size and height of your child is the best way to prevent injury or death during a motor vehicle crash.
• Watch our child restraint installation videos.
• Find a child restraint technician that can help.

Campaign Sponsors

Thanks to Safe Kids Canada
and Plunket for supporting the
development of these videos.